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Colloquium: Max Hilarius, "Beyond the Lab: Data-Driven Pathways to Strategic Research Commercialization"
ABSTRACT
Mar:lean demonstrates how integrated market, technology, and patent data can accelerate the evaluation and commercialization of research results while significantly reducing time-consuming manualresearch. A KPI-based methodology consolidates patent landscapes, market indicators, competitive intelligence, scientific publications, and investment activity into robust decision-making insights for technology transfer and commercialization. This enables promising commercialization pathways to be identified earlier, reduces analytical effort and costs, and supports faster, more informed strategic decisions.
10.09.2026